22 April 2009

Privacy Policy

In response to this message received from Google...
Subject: Introducing interest-based advertising - action required for your AdSense account
Date: Fri, 13 Mar 2009 00:32:36 -0400 (EDT)

We're writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

The Google AdSense Team

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Google Inc.; 1600 Amphitheatre Parkway; Mountain View, CA 94043

...I updated the 'Privacy statement' on the World Chess Championship Site Map. The pages mentioned in the Google message are:-

Other links of interest might be

Google already knows a lot about Web users and this Adsense change will add to their knowledge.

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